Google advertising tools

Part I. Making money with a website: Creating successful websites ; Creating effective marketing plans ; Driving traffic to a website ; Nuts and bolts of SEO ; Making money with affiliate programs ; Making money by hosting advertising ; Understanding the Google behemoth

Part II. Cashing in with AdSense: Working with AdSense ; Making sense of AdSense

Part III. Working with AdWords: Using AdWords ; Improving performance ; The zen of AdWords ; Advanced performance monitoring ; AdWords beyond CPC.

pt. I. Making money with your web site

1. Build it and they will come : creating popular web sites

2. Driving traffic to your site

3. Optimizing sites for search engine placement

4. Making money with affiliate programs

5. [Cost per click] CPC advertising

6. Profiting from adult sites

pt. II. Getting the most from AdSense

7. Understanding Google, AdSense, and AdWords

8. Working with AdSense

9. Making sense of AdSense

pt. III. Working with AdWords

10. Using AdWords

11. Improving campaign and ad group performance

12. AdWords reporting and conversion tracking

pt. IV. Using the AdWords APIs

13. Understanding the AdWords API

14. Programming the AdWords API

15. Navigating the AdWords objects hierarchy

16. Keyword estimation.