Designing and Conducting Survey Research: A Comprehensive Guide

pt. 1. Developing and administering questionnaires. An overview of the sample survey process

Designing effective questionnaires: basic guidelines

Developing survey questions

Using focus groups in the survey research process

pt. 2. Ensuring scientific accuracy : Descriptive statistics: measures of central tendency and dispersion

The theoretical basis of sampling

Confidence intervals and basic hypothesis testing

Determining the sample size

Selecting and obtaining a representative sample

pt. 3. Presenting and analyzing survey results. Analyzing cross-tabulated data

Testing the difference between means

Regression and correlation

Preparing an effective final report.