Branding for dummies

Part 1. Getting started with branding

Part 2. Building a brand, step by step

Part 3. Winning brand fans and followers

Part 4. Caring for your brand

Part 5. Protecting your brand

Part 6. The part of tens.

Branding For Dummies; About the Authors; Authors' Acknowledgments; Contents at a Glance; Table of Contents; Introduction; Part I: Everything You Ever Wanted to Know About Branding; Part II: Building a Brand, Step-by-Step; Part III: Launching Your New Brand; Part IV: The Care and Feeding of Your Brand; Part V: Protecting Your Brand; Part VI: The Part of Tens; Index.