Unmarketing: stop marketing. Start engaging

UnMarketing: Stop Marketing. Start Engaging.; Contents; Introduction; Chapter 1: Hierarchy of Buying; Chapter 2: A Word on Experts; Chapter 3: Trust Gap; Chapter 4: Restaurant That Didn't Get It; Chapter 5: Cold Calling; Chapter 6: Aiming Your Company at the Bottom of the Barrel; Chapter 7: Pull and Stay; Chapter 8: Reasons Why Companies Don't Use Social Media; Chapter 9: Social Media (Social Currency as Well); Chapter 10: Twitter versus Facebook versus LinkedIn; Chapter 11: Social Media Platforming; Chapter 12: HARO

Platforming Example; Chapter 13: The Game Has Changed.

UN MARKETING: Stop Marketing. Start Engaging.; Contents; Introduction; 1 Hierarchy of Buying; 2 A Word on Experts; 3 Trust Gap; 4 Restaurant That Didn't Get It; 5 Cold Calling; 6 Aiming Your Company at the Bottom of the Barrel; 7 Pull and Stay; 8 Reasons Why Companies Don't Use Social Media; 9 Social Media (Social Currency as Well); 10 Twitter versus Facebook versus LinkedIn versus Googleþ; 11 Social Media Platforming; 12 HARO-Platforming Example; 13 The Game Has Changed: Immediacy and Relevancy; 14 Publicized Customer Service; 15 Don't Bank on the Bold; 16 Seven Deadly Social Media Sins.

17 How Twitter Changed My Business18 Tassimo; 19 Local Twitter; 20 Domino's-Word of Mouth: Mouths Are Moving . . .; 21 Naked Pizza; 22 Don't Feed the Trolls; 23 Tweetathon; 24 Your Website-Old School versus New School; 25 Captchas; 26 Experience Gap; 27 Raising and Keeping the Bar High-Cirque; 28 Stirring Coffee; 29 Experience Gap for Small Biz; 30 Using Stop Start Continue; 31 Zappos; 32 Rockport; 33 FreshBooks; 34 Why You Can't Learn From Millionaires; 35 Transparency and Authenticity; 36 My Transparency on Twitter; 37 Your Transparency on Twitter; 38 Affiliates; 39 Testimonials.

40 Best Sellers41 Why Being a Work-at-Home Mom Is Bad for Business; 42 Hello? Walmart?; 43 Idea Creation; 44 Idea Delivery; 45 Doing In-Person Seminars; 46 Tele-Seminars; 47 Tele-Summits; 48 How and Why I Created a Summit Ebook Instead; 49 Viral Marketing; 50 Undercover UnMarketing; 51 Putting It Into Practice; 52 Lush; 53 Trade Shows; 54 Social Media at Trade Shows; 55 UnNetworking: Why Networking Events Are Evil; 56 The Awesomeness of Being a 2.0 Author; 57 The UnTour; 58 The UnEnd; Acknowledgments; Index.