From the eBook - Second edition.
Introduction; 1. What is a Portfolio?; The Student Portfolio; The Professional Portfolio; The Graphic Design Portfolio; The Illustration Portfolio; The Cross-disciplinary Portfolio; Summary; 2. Making Sense of the Marketplace; Design Groups; Branding; Design for digital media; Multidisciplinary design; Design internships; Illustration commissions; Advertising Agencies; Routes into advertising design; Routes into advertising illustration; Opportunities for cross-disciplinary practitioners; The Editorial Sector; Openings for designers; Illustration commissions; Book Publishing.
Starting as a book designerChildren's books; Educational publishing; Adult fiction; Adult non-fiction; Comics and Graphic Novels; The independent route; The commercial route; Television and Film; Opportunities for designers; Opportunities for illustrators; Computer Games Development; Illustration skills; GreetingsCards; In-house design positions; Illustrating greetings cards; Finding the right publisher; Creating a portfolio; Setting up as a publisher; Summary; 3. Research and Cold-calling; Why Research Is Important; Targeting Your Research; Jobs in the design world.
Illustration commissionersResearch Resources; Professional journals; Annuals and sourcebooks; Yearbooks, mailing lists and industry directories; Libraries; Industry-related websites, portals and blogs; Cold-calling; Speculative Applications; Student Exhibitions and Competitions; Summary; 4. Creating a Good Portfolio; Basic Approaches; Learn to be Objective; The Contents; Are all the pieces up to my highest standards?; Is self-indulgent work taking up prime portfolio space?; What new samples should I add to my portfolio?; Should new samples be put in context?
How many samples should I include?How do I show published work?; Should I include my sketchbooks?; How Many Portfolios?; Summary; 5. Choosing the Right Portfolio; The Digital Portfolio; What can go wrong?; How to get it right; Remote presentations; Presenting your portfolio on a tablet; Preparing your work for digital presentation; The Print Portfolio; Size matters; What kind of portfolio?; Leaves and laminates; How to display your work; Photographs of samples; Summary; 6. Making Yourself Kown in the Marketplace; Networking Pays Off; Pitching for a Presentation; Promotional Material.
Digital MediaCase study: Sophie Blackall; Case study: Linzie Hunter; Presentation Pointers; Be prepared; Presenting Your Portfolio; Post-presentation Reminders; Websites; Case study: Bowie Style; Sourcebook advertising; Follow-up visits; Summary; Resources; Professional Bodies and Membership Organizations; Information and Advice; Portfolio Manufacturers and Suppliers; Useful Design Websites; Useful Illustration Websites; Useful Publications; Annuals and Competitions; Subject-specific Links; Index; Picture Credits.
What is a portfolio?: The student portfolio
The professional portfolio
The graphic design portfolio
The illustration portfolio
The cross-disciplinary portfolio
Making sense of the marketplace: Design groups
Comics and graphic novels
Computer games development
Research and cold-calling: Why research is important
Creating a good portfolio: Basic approaches
Choosing the right portfolio: The print portfolio
Making yourself known in the marketplace: Networking pays off
Pitching for a presentation
Presenting your portfolio
Post-presentation reminders.