Everybody writes: your go-to guide to creating ridiculously good content

Writing Rules: How to Write Better (And How to Hate Writing Less)

Writing Rules: Grammar and Usage

Story Rules

Publishing Rules

13 Things Marketers Write

Content Tools.

pt. I. Writing rules : how to write better (and how to hate writing less)

1. Everybody writes

2. Writing is a habit, not an art

3. Shed high school rules

4. Regard publishing as a privilege

5. Place the most important words (and ideas) at the beginning of each sentence

6. Follow a writing GPS

7. The more the think, the easier the ink

8. Organize : relax, you've got this

9. Embrace the ugly first draft

10. Swap places with your reader

11. Humor comes on the rewrite

12. Develop pathological empathy

13. "Cross out the wrong words"

14. Start with Dear Mom... 15. If you take a running start, cover your tracks

16. Notice where words appear in relation to others around them

17. "A good lede invites yo to the party and a good kicker makes you wish you could stay longer"

18. Show, don't tell

19. Use familiar yet surprising analogies

20. Approach writing like teaching

21. Keep it simple : but not simplistic

22. Find a writing buddy

23. Avoid writing by committee

24. Hire a great editor

25. Be rapid about readability 00 26. End on an I-can't-wait-to-get-back-to-it note

27. Set a goal based on word count (not time)

28. Deadlines are the WD-40 of writing

pt. II. Writing rules : grammar and usage

29. Use real words

30. Avoid frankenwords, obese words, and words pretending to be something they're not

31. Don't use Weblish (words you wouldn't whisper to your sweetheart in the dark)

32. Know the difference between active and passive voice

33. Ditch weakling verbs

34. Ditch adverbs, except when they adjust the meaning

35. Use clichés only once in a blue moon

36. Avoid these mistakes marketers make

37. Break some grammar rules (at least these five)

38. Learn words you're probably misusing or confusing with other words

39. Scuse me while I kiss this guy

40. Limit moralizing

pt. III. Story rules

41. Tell how you'll change the world

42. Tell the story only you can tell

43. Voice and tone

44. Look to analogy instead of example

pt. IV. Publishing rules

45. Wait : what's brand journalism?

46. Tell the truth

47. See content moments everywhere

48. Post news that['s really news

49. Biased and balanced

50. Nonobvious interview tips

51. Fact-check

52. Approach content with "mind like water"

53. Seek out the best sources

54. Be aware of hidden agendas

55. Cite as you write

56. Curate ethically

57. Seek permission, not forgiveness

58. Understand the basics of copyright, fair use, and for attribution

59. Ground content in data

pt. V. 13 things marketers write

60. The ideal length for blog posts, podcast, Facebook posts, tweets, and other marketing content

61. Writing for Twitter

62. Writing with hashtags

63. Writing social media with humor

64. Writing for Facebook

65. Writing for LinkedIn

66. Writing your LinkedIn profile

67. Writing for email

68. Writing landing pages

69. Writing headlines

70. Writing a home page

71. Writing the About Us page

72. Writing infographics that won't make people mock infographics

73. Writing better blog posts

74. Writing annual reports (or annual wrap-ups)

pt. VI. Content tools

Research and knowledge management tools

Writing tools

Productivity tools

Editing tools

Style guides

Non-text writing tools

Blog idea generators

Google authorship

Image sources.

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content; Contents; Foreword; Acknowledgments; Introduction; But I'm Not a Writer; What Is Content?; Why We Need to Wage a War on Content Mediocrity (Or, Why This Book?); Still Waiting. I Thought You Said You Were Going to Explain Why This Book?; Part I: Writing Rules: How to Write Better (and How to Hate Writing Less); 1 Everybody Writes; 2 Writing Is a Habit, Not an Art; 3 Shed High School Rules; 4 Regard Publishing as a Privilege; 5 Place the Most Important Words (and Ideas) at the Beginning of Each Sentence.

6 Follow a Writing GPS7 The More the Think, the Easier the Ink; 8 Organize. Relax, You've Got This; 9 Embrace The Ugly First Draft; 10 Swap Places with Your Reader; 11 Humor Comes on the Rewrite; 12 Develop Pathological Empathy; 13 'Cross Out the Wrong Words'; 14 Start with Dear Mom . . .; 15 If You Take a Running Start, Cover Your Tracks; 16 Notice Where Words Appear in Relation to Others around Them; 17 'A Good Lede Invites You to the Party and a Good Kicker Makes You Wish You Could Stay Longer'; 18 Show, Don't Tell; 19 Use Familiar Yet Surprising Analogies.

20 Approach Writing Like Teaching21 Keep It Simple-but Not Simplistic; 22 Find a Writing Buddy; 23 Avoid Writing by Committee; 24 Hire a Great Editor; 25 Be Rabid about Readability; 26 End on an I-Can't-Wait-to-Get-Back-to-It Note; 27 Set a Goal Based on Word Count (Not Time); 28 Deadlines Are the WD-40 of Writing; Part II: Writing Rules: Grammar and Usage; 29 Use Real Words; 30 Avoid Frankenwords, Obese Words, and Words Pretending to Be Something They're Not; 31 Don't Use Weblish (Words You Wouldn't Whisper to Your Sweetheart in the Dark).

32 Know the Difference between Active and Passive Voice33 Ditch Weakling Verbs; 34 Ditch Adverbs, Except When They Adjust the Meaning; 35 Use Clichés Only Once in a Blue Moon; 36 Avoid These Mistakes Marketers Make; 37 Break Some Grammar Rules (At Least These Five); 38 Learn Words You're Probably Misusing or Confusing with Other Words; Similar or Seemingly Interchangeable Words; Usage Confusion; 39 Scuse Me While I Kiss This Guy; 40 Limit Moralizing; Part III: Story Rules; 41 Tell How You'll Change the World; 42 Tell the Story Only You Can Tell; 43 Voice and Tone.

44 Look to Analogy instead of ExamplePart IV: Publishing Rules; 45 Wait. What's Brand Journalism?; But Is It Really Journalism?; How Brand Journalism Works; 46 Tell the Truth; 47 See Content Moments Everywhere; 48 Post News That's Really News; 49 Biased and Balanced; 50 Nonobvious Interview Tips; 51 Fact-Check; 52 Approach Content with 'Mind Like Water'; 53 Seek Out the Best Sources; 54 Be Aware of Hidden Agendas; 55 Cite as You Write; 56 Curate Ethically; 57 Seek Permission, Not Forgiveness; 58 Understand the Basics of Copyright, Fair Use, and For Attribution; Can I Just Link?