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1) Pricing done right: the pricing framework proven successful by the worlds most profitable companies
Author
Series
Publisher
Bloomberg Press
Pub. Date
[2016]
Physical Desc
1 online resource (1 volume) : illustrations
Language
English
Description
Practical guidance and a fresh approach for more accurate value-based pricing Pricing Done Right provides a cutting-edge framework for value-based pricing and clear guidance on ideation, implementation, and execution. More action plan than primer, this book introduces a holistic strategy for ensuring on-target pricing by shifting the conversation from 'What is value-based pricing?' to 'How can we ensure that our pricing reflects our goals?' You'll...