Laural Merlington
Author
Publisher
Tantor Media, Inc
Pub. Date
2023.
Edition
[First edition].
Physical Desc
1 online resource (1 sound file (11 hr., 8 min.))
Language
English
Description
Patented in 1917, Piggly Wiggly was by far the most influential self-service store of the early twentieth century. Before 1940 it was the only self-service chain with a national distribution network, but it was neither the first nor the only version. Beyond Piggly Wiggly reveals the importance of Piggly Wiggly in the invention of self-service and goes beyond the history of a single firm to explore the role of small business entrepreneurs who invented...