Johnny Heller
Author
Publisher
Tantor Media, Inc
Pub. Date
2008
Edition
Unabridged.
Physical Desc
1 online resource (1 audio file (240 min.))
Language
English
Description
Three award-winning advertising executives prove that in business, Sacred Cows deserve to die. Don't get us wrong. While the authors have nothing against cows in general-they love steak-they do have a problem with Sacred Cows. Blindly doing things because ... well ... that's the way they've always been done. Formulas may be comforting, but they rarely work in the real world. For example:-Always Trust Your Research. BANG. Research should be used to...