Seth Godin
1) The big moo
Author
Publisher
Tantor Media, Inc
Pub. Date
2005
Edition
Unabridged.
Physical Desc
1 online resource (1 audio file (240 min.))
Language
English
Description
Most organizations are stuck in a rut. On one hand, they understand all the good things that will come with growth. On the other, they're petrified that growth means change, and change means risk, and risk means death. Nobody wants to screw up and ruin a good thing, so most companies (and individuals) just keep trying to be perfect at the things they've always done. In 2003, Seth Godin's Purple Cow challenged organizations to become remarkable-to...
Author
Language
English
Formats
Description
Everyone knows that Icarus's father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it safe. Listen to the experts. It was the perfect propaganda for the industrial economy. What boss wouldn't want employees to believe that obedience and conformity are the keys to success? But we tend to forget that Icarus was also warned not to fly too low, because seawater would ruin the...
Author
Publisher
Books on Tape
Pub. Date
2018
Edition
Unabridged
Language
English
Description
#1 Wall Street Journal Bestseller
Instant New York Times Bestseller
A game-changing approach to marketing, sales, and advertising.
Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language,...
Instant New York Times Bestseller
A game-changing approach to marketing, sales, and advertising.
Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language,...
Author
Language
English
Formats
Description
"Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward. Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more important than authenticity,...
Author
Publisher
linkedin.com
Pub. Date
2022.
Language
English
Description
It's not too late. We need to take action on the environment, but first we need to understand what's actually happening.
The simple facts of climate change will surprise you. In this course, Seth Godin and a team of volunteer editors and designers cover more than 30 important points from the Carbon Almanac, a thoroughly annotated resource compiled by 1900 people across 91 countries. In this fast-moving overview, you'll discover insights needed for...
Author
Publisher
linkedin.com
Pub. Date
2023.
Language
English
Description
Learn strategies to effectively tackle, finish, and ship projects that matter to you.
Do you have great ideas galore, but struggle to complete the projects you start? You're not alone. In this course, bestselling author and entrepreneur Seth Godin guides you through practical strategies to ensure success for projects that matter to you-from avoiding traps that keep people from getting started, to early strategies like thrashing and imperfect planning,...
Author
Publisher
linkedin.com
Pub. Date
2021.
Language
English
Description
Join Seth Godin as he shares how to combat preconceived notions about creativity, how to tap into your own ability to solve problems, and how to translate that to business success.
You are a creative person. Despite what your inner critic may have told you, you absolutely can solve complex business problems without a roadmap. The potential is there; whether or not you tap into it is up to you. In this concise course, Seth Godin-the author of 20 best-selling...
Author
Publisher
linkedin.com
Pub. Date
2023.
Language
English
Description
Join best-selling author Seth Godin to learn how to get started building future-ready organizations focused on creating innovative, significant work.
Ever wondered how to become more active and committed to creating innovative, significant work? Entrepreneur and best-selling author Seth Godin shares insights you can put into practice, regardless of your current role or level of experience, to start building a more cocreative, future-ready organization....
Author
Publisher
linkedin.com
Pub. Date
2021.
Language
English
Description
No more regrets. We all make decisions, and we can do better. In this breakthrough short course, best-selling author Seth Godin shows you how to avoid the most common trap.
All day, we make decisions-from what to have for lunch to whether or not to shut down a product line. These decisions shape our careers and haunt our dreams. It turns out that people aren't very good at making decisions, and the main reason is simple: we hoard our chips. We overvalue...
11) Meatball sundae
Author
Publisher
HighBridge Audio
Pub. Date
2009
Physical Desc
1 online resource (1 audio file)
Language
English
Description
The definitive guide to the fourteen trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says five thousand people who want to hear your message are more valuable than five million who don't.
Author
Publisher
HighBridge Co
Pub. Date
2006
Physical Desc
1 online resource (1 audio file)
Language
English
Description
Big business used to be a good thing. Big meant economies of scale, lots of resources, and more power. Big meant better. Then small happened. Seth Godin, the avant-garde marketer and international bestselling author, explores how small companies with targeted ideas and savvy marketing are turning out to be the next "big" thing
Author
Language
English
Formats
Description
According to Godin, Tribes are groups of people aligned around an idea, connected to a leader and to each other. Tribes make our world work, and always have. The new opportunity is that it's easier than ever to find, organize, and lead a tribe. The Web has enabled an explosion of all kinds of tribes--and created shortage of people to lead them. This is the growth industry of our time. Tribes (the book) will help you understand exactly what's at stake,...
Author
Publisher
Portfolio/Penguin
Pub. Date
[2018]
Physical Desc
xvi, 267 pages : illustrations, charts ; 19 cm
Language
English
Description
You can do marketing that you're proud to put your name on. Godin has tuaght millions of entrepreneurs, leaders, and fans, and now, for the first time, he offers the core of his marketing wisdom in one accessible volume. At the heart of his approach is a big idea: Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Learn to...