James Adams
Author
Publisher
McGraw-Hill
Pub. Date
2012
Physical Desc
1 online resource
Language
English
Description
Featuring case studies of famous brands that became victims of their own success like Kodak; IBM; Zenith; and GM; this provocative book provides a brilliant; in-depth look at the powerful but elusive qualities that can make or break a products success. --
Author
Series
History of American life volume III
Publisher
The Macmillan company
Pub. Date
1927.
Physical Desc
xvii pages, 1 leaves, 374 pages : frontispiece, plates, portraits, facsimiles ; 23 cm.
Language
English